Our Approach

Joanna's approach in our NLP seminar is to engage particpants in the use of NLP tools. Thus the course is spread over several months with seminars occurring once or twice each month for about 10 hours of monthly attendance. Attendees are encouraged to practise what they have learned in the time between sessions. Participation is limited to around 10-12 people so that each gets the attention required to ensure their understanding.

What are the Benefits of NLP?

NLP finds use in the personal and professional lives of people from all walks of life.

NLP will enable you to:

• Enjoy far greater control and freedom over your own state of mind, responses, and interactions with others.
• You'll find it much easier to clarify your dreams for the future and identify barriers that may be holding you back.
• Change the unwanted habits and behaviors that are standing in your way.
• Understand you partner's and children's needs and communication styles more fully.
• Enhance rapport and communication with others.
• Recognize how others are using language to influence you

Where is NLP useful?

In business, companies can use NLP:

• Produce world-class sales through better understanding of and rapport with customers or clients.
• Improve their customer service.
• More effectively implement organizational changes.
• By studying verbal and non-verbal communication clues, educators identify how each student best learns.
• Counselors can assist their clients to become more functional in a shorter time frame.
• Doctors, dentists, and other healthcare professionals can mitigate patients' fears and anxieties about procedures.

Who has used NLP for their business?

In addtion to many small and medium size companies who adapt NLP in their training these multi-nationals have used NLP:

• BMW England - modeling of top 1% of sales staff to increase sales of others
• Diners Club Credit Card - improved their customer retention by over 60% and increase card sales over 250%.
• American Express Asia - management training.
• Fiat - management training.

Source: "Return on Investment: NLP in Business" by Lara Ewing, NLP Comprehensive.